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Moxie Original Elixer

This week’s Ida Red Insider Report will center around one of our shops most nostalgic beverages, Moxie. The first time I tried Moxie, I was taken aback. Unlike many sodas, which tend to be too sugary, Moxie contained a slight bitter flavor that grew on me quickly. In fact it intrigued me so much I wanted to find out Moxie’s backstory. In 1884 Moxie was one of America’s first mass-produced soft drinks, claiming to ease a multitude of ailments from paralysis to insomnia. Moxie’s creator, Dr. Augustin Thompson, claimed that the secret ingredient gentian root extract, which at the time was unnamed, gave his beverage its medicinal qualities. Thompson named his “bitter and sweet” beverage after his fictional friend Lieutenant Moxie, whom he said discovered the gentian root. Once the soda fountain came of age in the early 20th century, other sweeter soft drinks gained popularity causing Moxie’s fame to dwindle into a regional beverage of the Northeast. Its resurrection would not come until the 1960s when MAD magazine began its ad campaign “Mad about Moxie”. Today Moxie is enjoyed worldwide for its distinctive liquorice flavor, and lucky for you it is available at both of our locations, so come by and give your life some much needed Moxie.

 

Our Main Street soda fountain offers Moxie in a slew of drink forms. Have it in a bottle, on ice, make it a float, add a shot of espresso to it, or even cream! 

Author: Parker Childers ; Photography: Kayla Andrus

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Tulsa Urban Bee Co.

Just like everyone, we over here at Ida Red absolutely love food! We have a passion for local food more than anything else. So did you know that about 1/3 of the food you eat, local or not, was helped somewhere along production by Apis mellifera… the honey bee! Honey bees pollinate fruits and veggies including cucumbers (pickles, guys! No bees no pickles!) onions, lettuce, spinach, apples, cherries, and strawberries! Even milk from grass-fed cows relies on alfalfa crop pollinated by honeybees! Each year, honey bees contribute about 2.6 billion dollars worth of goods to our food economy, and that’s not to mention the honey.

So why are we all a buzz about bees? Ida Red is happy to introduce our newest addition to our collection of local food goods, the Tulsa Urban Bee Company family of products! Honey jars, creamed honey spread, beeswax lip balm and lotions, what makes these goods so impressive is that they are produced 100% by Oklahoma honeybees!

While lots of other distributors market their products as local, most beekeepers use a migratory technique, moving their colonies from crop to crop along with the seasons, and often, across state lines. Oklahoma is a difficult environment to keep bee colonies highly productive due to unpredictable weather patterns us Tulsans are so used to. Tulsa Urban Bee Co. is completely committed to keeping their colonies in Oklahoma, so their bees are only pollinating and producing from Oklahoma crops! Because of this commitment, Tulsa Urban Bee Co. may be the only source for truly local Oklahoma honey, one of the rarest pure honey products in the United States!

Unfortunately, it’s been a bug’s life for bees in recent years. All over the world parasites and pesticides are contributing to losses of entire colonies of bees who die suddenly, or simply lose the stamina to pollinate and produce honey. But there’s something you can do about all of this! We spoke to beekeeper buddy Greg over at Tulsa Urban Bee Co., and he gave us some tips on how to become a bee friendly city!

-Let your yard grow wild! Forget having a golf-course worthy green on your lawn, letting local wildflowers and clover grow in your yard is the hot new look, and it gives bees more places to collect pollen! Pollen isn’t just for pollinating and producing honey for our shelves, don’t forget, bees eat honey too!

- Start a pesticide-free edible fruit and vegetable garden. Growing your own fruits and veggies is the only way to know exactly how safely and ethically they were produced. Take it from us, knowing where your food came from just makes it taste better. Growing your own crops is not only good for you, but this is another way to give bees a good healthy variety of crops to pollinate!  (check out this link to find some bee-friendly crops to get you started!)

- Follow instructions for pesticides VERY closely. Alright, if you are grossed out by grubs and can’t leave your garden without some pesticides, make sure to follow instructions on the bottle. These instructions not only make sure the right bugs stay away from your plants, but protect bees from taking dangerous pollens and nectars back home to their whole colony.

- Support local farmers and beekeepers. While your garden is just getting started, hit the farmer’s market and buy some fruits and vegetables from other locals committed to protecting bees! Buy pesticide free produce (and honey of course!) to make sure our local farming friends can keep planting bee-friendly crops for years to come!

Remember, Tulsa Urban Bee Co. never cuts corners, so unlike other suppliers they will never blend their honey with a product from another state or country. This is because they believe pure Oklahoma honey is the best! Each of their 350 colonies produce about 60 lbs of honey per year, so come by and get a jar while the gettin’s good!

Order it online here and we will ship it right to your door!

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The Majestic Theater #tbt

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The Majestic Theater #tbt

The Majestic Theater formally located at 406 S Main in 1921. It started as a silent film theater, and was the first Tulsa theater to convert to talkies in 1929. It featured a lavish interior and contained an organ. The automobile pictured is a wire-wheeled Balie. Oh, how I'd love to go back in time to visit this place!

 

The front was remodeled just before World War II, but the original sign was kept. The marquee advertises "Something in the Wind" starring Deanna Durbin and Donald O'Connor. 

P.S.  Why did we tear this down?

Photos courtesy of the Beryl Ford Collection

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Candy Corner

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Candy Corner

If you're as big of a candy guru as I am you use strategy when it comes to consumption. 

Bubble gum for instance.. Enjoy the sugariness while it lasts.. THEN blow bubbles..  I mean, you have to understand the science behind me making this statement… Sugar doesn't expand therefor causing your bubbles to deflate prematurely. Why waste the sugary goodness on bubbles that are just not going anywhere? 

And while eating a chocolate Ice Cube… I never ever grab it with my fingers. It's a very special technique I use.. Unwrap… And then straight to the pie hole! With candy so soft and melty, there is no time to waste. There's certainly no chocolate to waste either. That's why I always end up licking the wrapper clean. 

You don't want to try and snatch any of my candy either.. I get very protective.. Come on, sharing a Zot? Yeah right. 

The fizzy inside that bursts out the sides with pizazz. If ever you're feeling risky, just chomp down and your mouth explodes with flavorful tanginess.. I only share with people who have never experienced the goodness of a Zot. Only so I can capture the memory of their funny faces as the fizz starts to bubble out of the sides like molten out of a hot volcano. It's basically the most priceless expression one could witness. If you haven't seen it for yourself, come see us. Buy a strand of four Zotz for 60¢ and give one to a stranger. 

Sit back and enjoy the show! 

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